SVdP

It surprises many people to learn that the function of advertising is not to create sales, but to build or drive traffic. Sure, that Buy One, Get One offer or sales price advertisement gets you into the store, but from there you still make a purchase decision on your user experience. In marketing terms, Promotion gets you in the door, but Place, Price, and Product close the sale.

I mention this because the same principles apply to recruiting volunteers, and in our case Vincentians. That pulpit talk or yard signs or parish bulletin announcements all have their place to get people into the recruiting space, usually a Conference meeting or a phone call from a member asking one to join. Personal invitations are often the magic key to a new member, however they come to you.

We suffer sometimes from great advertising but less than great first impressions and other follow-up with prospective members. How many times have a dozen parishioners come to an introductory meeting but are never seen again? Did we fail at genuinely welcoming them, giving them something meaningful to do, listening to their questions, or even simply describing who we are and what we can offer them in our Essential Elements of Spirituality, Service, and Friendship? Don’t shoot the messenger of advertising and promotion; instead improve our product introduction and its benefits!

Product in our case is the set of local Society activities including service to the poor, spiritual formation and the friendships we build through Society membership. Place is the distribution models we use to deliver our services in neighborhoods, provided once again post-pandemic face to face, which is so unique and allows us to see the Face of Christ. The Price is the commitment to meet and to pray regularly, and to serve others as one is able. Since we often hear that Vincentians receive so much more than we give, our “price” of membership is quite reasonable!

Most of this member marketing process is local. After all, that’s where we hold our Conference meetings and where we conduct our works.  Yet the larger Councils, including the National Council, have supportive roles to play. These larger groups can “advertise’ through media on a larger scale than your neighborhood, and build relationships with people and groups in large numbers. This is especially true when we seek out greater diversity in our members, whether it be through age, ethnicity, skill sets, or other distinguishing characteristics.

As this week’s e-Gazette is published, the National Council is promoting the Society at two national Catholic events. The first is Raices Y Alas, a convening built upon the strengths of the recent V Encuentro process for Hispanic Catholics. The second is the annual gathering of Young Catholic Professionals, designed for adults up to 40 years of age. Both groups are important as recruiting opportunities for the Society, and so we will sponsor, provide scholarships, have an exhibition booth, and most importantly, send current Society members to talk up our works and our sincere invitation to join with us.

But none of this activity or expense will recruit one single new member.

No, this week’s work is an investment on behalf of our local Councils and Conferences to start the ball rolling toward local recruitment – that selfsame Product, Price, and Place discussed above. These national events may result in some specific names of people interested in joining, which will be sent to the local Council where they reside. The greater benefit, we pray, is that the events add to the Society’s favorable exposure for participants to learn more about us over time and inquire about joining on their own terms and timetables.

Such marketing investment should not be limited to a few times a year, or only through national event participation. It needs to be consistent (in other words, our branding) and continuous, too, because people are ready to listen to our message on their schedule, not ours. The truth is that we all need to be recruiting at the national, Council and Conference levels all the time, creating a pipeline for new members. Again, however, all those sales leads end up at your local door where they can be turned into members – or just turned away.

There has never been a time in our Society’s history, locally or globally, when we had enough members. Even Conferences that have hundreds of members (yes, these do exist!) should welcome more members seeking their way to greater holiness! Too many members for our parish boundaries? Twinning isn’t just about money; share your membership wealth with more needy neighborhoods. Expand your programs – often our limitations aren’t about funds, they are about people capacity. The needs will always be greater than our membership.

It’s funny how memberships evolve. Every year, we all tend to get one year older! Therefore, we have a constant need to replenish our member ranks, even if those new members are in their retirement years. What are we doing – today – to market and build our ranks of faithful servants trying to get to Heaven?

Yours in Christ,
Dave Barringer
CEO

A priest, not a C.M., gave a homily, about service to others. Father’s final comments, “Remember the less fortunate, and when you see a needy person, look to see the face of Christ in their faces. In all we do, it is important to take care of the children and the elderly. That is what our faith and our Lord wants us to do, especially the young and the old.” Father could have been talking about our Society. Our service goes beyond financial assistance, food, and clothing. We take care of our neighbors in need, as well as provide a safe environment whether in our Home Visits, dining rooms, or thrift stores.

The Society of St. Vincent de Paul lives out the belief that all individuals are created in the image and likeness of God and, thus, entitled to respect and dignity. Our mission includes protecting the rights of the weakest among us including the poor and vulnerable. In today’s world, the sexual abuse and exploitation of women and children is a problem of epidemic proportions and one that demands a response from us.  Such a response must not only include a position statement but the development of policies and programs that educate, screen, and protect the young and vulnerable from potential offenders and inappropriate interactions and situations.

The United States Conference of Catholic Bishops’ 2002 Charter for the Protection of Children and Young People has given rise to a variety of programs and companies that are available to Catholic Dioceses, parishes, organizations, and outside groups. These range from full-service programs that offer member & volunteer databases, foundational and renewal courses, and background checks to locally developed and implemented programs. Each SVdP Council is encouraged to take a look at the various programs and models to decide what best meets the requirements of our national Safeguarding policy and the needs of their area and Council.

The task of developing a Safeguarding policy should take into consideration local policies, both as determined by your Diocese as well as officially authorized legal entities that the council/conference operates within. This may be an area that you will need to discuss with your appropriate legal advisor. It is recommended that exploration of the existing Catholic Diocesan Safe Environment Training (SET) program and screening processes used in your area can significantly aid in the development of your policy. Use of existing commercial Safe Environment training programs such as Virtus, Praesidium, and Catholic Mutual and their screening processes are already in place in many of our Councils’ areas and will offer the ability for compliance as requested in this important area.

Also, your insurance provider may have resources available that may be suitable for your specific jurisdiction and already are working with you on other liability issues, so a discussion with them on this topic may reveal a program that can be used.

Councils should consider how staff, vendors, volunteers, and contractors are able to safely voice any concerns through an established procedure, ensuring reporting abuse or potential abuse in a safe and secure manner. Employees, volunteers, sub-contracted agencies, vendors, and partners must receive your appropriate training on safeguarding annually and upon the start of a new working relationship.

Establish an efficient recording of all training and put a monitoring system in place.

Demonstrate how you will meet legal obligations of local, state, and federal guidelines.

Work with the local diocese to reflect their safeguarding policy as it meets the legal requirements. Identify responsible parties for internal investigations and reporting to authorities with written process in place to follow. Conduct background checks to prevent the employment of individuals in work with children and/or adults at risk where they have been barred by the state and federal authorities.

Display the Safeguarding policy in your facilities. Promote it to the community by sharing it with everyone including all volunteers, partners, vendors, contractors, and those you serve. Organize training that demonstrates how to handle situations that may occur, so your staff and volunteers are comfortable with the process.

Yes, there are questions, and the task force is here to help and will make every effort to assist Councils, albeit every diocese or jurisdiction has their own requirements. Our priority is a safe environment to protect our neighbors we serve, as well as Vincentians, employees, and volunteers.

We thank all Vincentians and councils for their efforts to create and advance their local Safeguarding policies. We appreciate the help from the national office, and members of the task force: Shirley Smalley, District President, Phoenix, AZ, Cathy
Wilhite, Executive Director, Peoria, IL, and Mark Zirnheld, CEO/Executive Director, Buffalo, NY. As stated by Pope Francis, “The protection of minors and vulnerable persons is an integral part of the Gospel message that the Church and all its members are called to proclaim throughout the world.” We are all there to follow the Gospel and teachings of our Society.  God bless you all.

Guadalupe E. Sosa
Chair, National Safeguarding Task Force