SVdP

I Am a Vincentian (Spanish version) -Video-

I Am a Vincentian (Spanish version) -Video- 1080 1080 SVDP USA

¡Gracias vicentinos!

During this Hispanic Heritage Month, we give a special shout to our Hispanic and Latino American Vincentians, celebrating the special contributions and talents that they bring to SVdP Conferences across the country. Our Spanish-speaking and bilingual Vincentians are indispensable in serving our neighbors in need. ¡GRACIAS for all that you do!

 

Translation: Our Vincentians are saying “I Am _(name)_, and I Am a Vincentian.”

 

 

Erika Aldana, SVdP Long Island NY

Javier Lerch, PhD, National Homelessness Committee

Lalo Rodela, Formation Renewal and Delivery Committee

Claudia Ramirez, CEO of SVdP Contra Costa CA

Julie Bennett, CEO of SVdP Madison WI

Luis Gonzalez, CEO of SVdP North Texas / Dallas

Encountering Our Neighbor -Video-

Encountering Our Neighbor -Video- 1080 1080 SVDP USA

Encountering Our Neighbor

Hear what three Vincentians – John, Dr. Ken, and Marge – have to say about their heartfelt experience serving a neighbor, and how that has shaped their time with the Society of St. Vincent de Paul.

John Berry, National President:  

We had opened up a brand new food pantry in Atlanta where I’m from and we had a woman that was coming through and it was a client choice food pantry, so we were walking with her and helping her choose. And we had a refrigerator cabinet that we had cakes and those kind of things in because the local supermarket had donated them to us and we always made those available to people. And this woman came up to the refrigerator cabinet and she started crying. And we were like “Oh You know what happened. What did we do?” And she started sobbing and she said “Tomorrow is my daughter’s birthday and I never thought I would be able to afford to have a cake for her birthday.” So we got her the cake and then we went to the warehouse and we got a bicycle for her to give her daughter for her birthday and it was just something that, you know, when she left, we all looked at each other and said this is what it’s all about. This is what it’s all about.

Dr. Ken Snider:

Well, one little girl, she came up when she was 10 years old and she had a cleft lip and a cleft palate. And I wish I could say if I have the before and after pictures. So when I examined her, I didn’t want to hurt her feelings by bringing notice to the cleft. So when I I finished examining her, I said “Honey, have you ever heard of braces?” You know, she shook her head. And I said “Well, we can do that. I said we can’t, you know, take everyone. But if you’re interested, I might be able to get you in.” Well I’m the dental director I can get them in, but if the kids aren’t interested, even if the parents want it, they’re not going to maintain it and everything. You know, there’s limited resources. And so she started to cry. And I thought I hurt her feelings. And the staff person said no, she said those are tears of joy. She thought this would never be possible for her. Then her mother came in, and her mother started to cry. We were all crying.

Marge McGinley:

So I met this beautiful person who was in need and when we got to her home we could tell she was conserving every penny, because each room had a curtain to conserve the air conditioning in that room. And we visited with her and she said “You know everybody that I’ve dealt with from Saint Vincent de Paul has been so kind. Like the people that answer your phones, everybody is so kind.” And I said, “Well, of course we are. Because for us, you are the face of Christ. We’re meeting Jesus when we meet you.”  And she started to cry. And she said “No one has ever talked to me so kindly.” As we were leaving, she said “I just have one more question.” And I said OK, and she said, “Can I join you? Can I can I help other people? I know I need help but can I help somebody else because I want to be able to see Jesus.”

Dr. Ken Snider:

Yeah, I mean it’s priceless. When you put your head on the pillow at night and you think, wow, you know. How did I? How did God grant me the blessing to be part of this, you know. And it truly is a blessing.

John Berry, National President:  

I mean the encounters run the gauntlet from the Home Visits that we do, the thrift stores that we operate, the food pantries that we operate. Each one of those is an opportunity for us to touch humanity and for humanity to touch us, because our growth through that service is really the ultimate most important thing that we do is grow spiritually.

07-18-24 A Letter From Our Servant Leaders

07-18-24 A Letter From Our Servant Leaders 1200 1200 SVDP USA

Recently, at the Midwest Regional Meeting, I had the great pleasure of meeting and listening to The Most Reverend William Joensen, Ph.D, the Bishop of Des Moines, Iowa. In his after-dinner remarks, Bishop Joensen spoke about Frédéric Ozanam and the idea of “charitable disruption.” It was a fascinating talk (as you would expect from a former University Philosophy Professor)!

I think, in these challenging times, it’s proper and important to reflect on charitable disruption and what it means in relation to our mission as Vincentians and charitable volunteers driven by a commitment to Catholic Social Teaching.

But I want to go a step further and talk today about two powerful concepts that have shaped the very essence of charitable work: Charitable Disruption and Good Trouble. These are not mere terms, but foundational principles that guide us in serving those in need.

Charitable Disruption, as espoused by Blessed Frédéric, is a call to action. It is not enough to provide for the immediate needs of the poor; we must also address the systemic issues that perpetuate poverty. Ozanam recognized that charity must go beyond the act of giving. He said, “Charity is the Samaritan who pours oil on the wounds of the traveler who has been attacked. But it is justice’s role to prevent the attacks.”

This profound statement encapsulates the dual nature of our mission: to heal and to protect.

In the same vein, Good Trouble, a term coined by the late Rep. John Lewis, a stalwart of the civil rights movement, encourages us to question and challenge the status quo when it perpetuates injustice. Lewis believed that getting into Good Trouble was necessary for the advancement of society as a whole. It is a reminder that sometimes, to do what is right, we must be willing to disrupt the peace. Lewis used Good Trouble to describe the necessary and righteous actions taken to confront injustice.

Lewis believed that sometimes, in order to create a more just and equitable society, we must be willing to disrupt the status quo and challenge unjust systems. Good Trouble is about standing up for what is right, even when it is difficult or unpopular.

Both concepts are intertwined in their call for proactive engagement in the fight against injustice. They urge us not to be passive bystanders — but active participants in the quest for a more equitable world. As Vincentians we embody these principles through our efforts. We provide not only material assistance but also companionship, hope, and love.

Charitable Disruption and Good Trouble are not easy paths to tread. They require courage, conviction, and a deep sense of faith. They ask us to look beyond our comfort zones and to take risks for the greater good. But remember, as Vincentians, we are the hands and feet of Christ. We are the modern-day Samaritans, pouring oil on the wounds of society and standing up to prevent further harm.

Blessed Frédéric founded the Society with a vision of transforming society through acts of charity. Ozanam believed that charity was not merely about giving alms, but about addressing the root causes of poverty and injustice. He saw charity as a form of disruption — a way to challenge the status quo and bring about systemic change.

Ozanam’s concept of charitable disruption calls us to go beyond the surface level of charity. It urges us to engage with the marginalized, to understand their struggles, and to advocate for their rights. This form of charity is not passive; it is active and transformative. It disrupts the complacency of society and calls for a deeper commitment to justice and solidarity.

Lewis’s message of Good Trouble aligns closely with Ozanam’s vision of charitable disruption. Both call us to be courageous in our pursuit of justice and to recognize that true charity involves challenging the structures that perpetuate inequality and suffering. Good Trouble is not about causing chaos for its own sake; it is about creating constructive change that uplifts and empowers the oppressed.

At their core, both charitable disruption and good trouble are about love in action. They remind us that charity is not just about alleviating immediate needs but about addressing the systemic issues that create those needs. They call us to be proactive, to seek out opportunities to make a difference, and to be willing to take risks for the sake of justice.

As Catholics, we are called to embody these principles in our work. We are called to be disruptors of injustice and creators of Good Trouble. This means not only providing direct assistance to those in need — but also advocating for policies and practices that promote social justice. It means listening to the voices of the marginalized and standing in solidarity with them.

Why are these concepts so integral to our work? Because true charity is about more than just meeting immediate needs; it is about transforming lives and communities. When we engage in Charitable Disruption and Good Trouble, we are working to create a world where everyone has the opportunity to thrive.

Charitable Disruption and Good Trouble remind us that our faith calls us to action. They challenge us to move beyond our comfort zones and to be bold in our pursuit of justice. They remind us that charity is not just about what we give but about how we live our lives in service to others.

So, what can we do to put both these concepts into practice?

  1. Educate Ourselves. To effectively engage in charitable disruption and Good Trouble, we must first educate ourselves about the issues facing our communities. This means listening to the experiences of those who are marginalized and learning about the systemic factors that contribute to their struggles.
  2. Advocate for Change. Charity is not just about direct service; it is also about advocacy. We must use our voices to speak out against injustice and to advocate for policies that promote equity and inclusion.
  3. Build Relationships. True charity is rooted in relationships. We must take the time to build genuine connections with those we serve, recognizing their dignity and worth.
  4. Be Courageous. Engaging in Charitable Disruption and Good Trouble requires courage. We must be willing to take risks and to stand up for what is right, even when it is difficult.
  5. Reflect and Pray. Our work must be grounded in prayer and reflection. We must seek God’s guidance and strength as we strive to live out our call to charity and justice.

Let us be inspired by the lives of Ozanam and Lewis. Let us be disruptors of charity in the sense that we challenge ourselves and others to go beyond mere giving. Let us get into Good Trouble by advocating for policies and practices that uplift the marginalized. And let us do so with the love and compassion that is the hallmark of our faith.

In closing, I encourage each of you to continue your noble work with renewed vigor. May you find strength in the knowledge that your actions are a testament to the power of faith in action. May you always carry with you the spirit of Charitable Disruption and Good Trouble, knowing that through them, you are truly serving Christ.

Thank you for your dedication, your compassion, and your willingness to serve.

Peace and God’s blessings,
John

 

Wayne Bugg shares his story as a Vincentian -Video-

Wayne Bugg shares his story as a Vincentian -Video- 1080 1080 SVDP USA

Wayne Bugg shares his story as a Vincentian

Hear what Wayne Bugg has to say about his experience with the Society of St. Vincent de Paul from a young age, and how his encounters with Vincentians over the years guided his path in life to become the Vincentian that he is today and serve as the Associate Executive Director of St. Vincent de Paul Twin Cities.

Wayne Bug, Associate Executive Director for St. Vincent de Paul Twin Cities: 

My name is Wayne Bugg, and I’m the associate executive director for St. Vincent de Paul in the Twin Cities. Around the age of 15, my next-door neighbor worked for St. Vincent de Paul. He invited me to come and hang out with him and move some furniture. At the time, I was a high school dropout and I needed to make some legal money. I needed to make some changes in life. So this was like a divine intervention that this young man reached out to me. So I originally started off as a neighbor in need.

As I came on working for the thrift store, it was culture shock. So I came here to make money and have come to find out that people that are volunteers are working for free. I couldn’t understand the concept and so I found out over a period of time that it was their love for God and their love for people that had called them to do this and this level of love. After many, many conversations, they began to pour into me. I think I had issues with my image as an image bearer of God. I really didn’t see that, but they saw that in me. And in one particular person, Darrell Bach, the Council president, began to talk to me and told me how unique and special I was and how I needed to go back to school because at that point I was a high school dropout, and so that right there I think endeared me to the Society.  They kind of do sometimes what we do with items at the thrift store. We give them a second chance. People donate them to us because they feel that they have no value and I felt like I didn’t have any value. But they were able to take me in, kind of shine me up a little bit and then represent me.

So I work during the day and went to school at night and eventually I got my GED and so I show back up with this piece of paper. I’m thrilled. Not many people that I grew up around, you know, have that or achieved that. I was ready to retire education wise, but Darrell said no it’s not enough. He was thrilled, but he said I had a greater capacity than me and so he talked me into going to college, and so I signed up for the Community College down the street.

Darrell was near retirement age and so they had just hired executive director Ed Curran and he came along. I felt as though there was like, there’s this agreement between the two that he will continue to mentor me, and so here I am hanging out with Ed and watching Ed from you know, from afar, watching him be a husband and a father and some of those things that I didn’t know that they were possible. I saw a lot of broken relationships and things of that nature, so I was encouraged by his lifestyle.

So I finished school, I got my associates degree. And I came back to Saint Vincent and showed Ed, and he says, great, let’s finish. You can do more!  And so he talked me into going to get my bachelors degree and so I signed up for classes and eventually I got my bachelors degree.

And even more so to me I got married, and I never thought as a kid that that would be something I wanted to do. But being able to see Daryl and see Ed and some of these other Vincentians, these couples, that came and volunteered changed my perception about marriage and that you can be happily married. So this is one of the things that kind of impacted me. And along that path, my wife eventually she got pregnant and we had twins. One of the Vincentians, Margaret Kuznia, she said Wayne, while your wife is in these early stages I will come to your house three to four times a week and just cook, whatever else that you need me to do. This is one of those things that communicated the Vincentian virtues that demonstrated the gospel, how Jesus and his level of intimacy that he had given to people. So these are some of the things that kept me there at the Society even after getting my diploma.

Now the roles have kind of changed where I was the mentee and I was receiving all this mentorship and to a degree I still do, but now I have an opportunity to engage with our employees. They have similar stories and situations where they feel that they’ve been abandoned, that they’ve been broken and so I am able to pour into them these same truths about God and his ability to redeem and recover. And then also our neighbors that come in and some of our neighbors are in distress and they come in and they are in the midst of a situation and they don’t have anywhere to turn. But we get to be the beacon of light, the lighthouse in the community. It’s a thrill and a privilege for me to be able to serve in that capacity. Everything has been poured into me. To establish relationships and to love people in a way that so many people yearn for is one of the reasons why I continue to stay with Saint Vincent de Paul and continue to be marveled by all the individuals in this wonderful organization.

The Home Visit: An Encounter with our Neighbor -Video-

The Home Visit: An Encounter with our Neighbor -Video- 1080 1080 SVDP USA

The Home Visit: An Encounter with our Neighbor

Hear what three Vincentians – Kat, Ray, and Tim – have to say about their experiences during a Home Visit with a neighbor, and how that has shaped their time with the Society of St. Vincent de Paul.

Kat Brisette, SVDP Rhode Island:

Home visits are one of my favorite parts of the Society of Saint Vincent DePaul. Just being able to, you know, put yourself in an uncomfortable position, just like our neighbors are in an uncomfortable position and being able to just listen to them and talk with them. My favorite home visits are when there’s kids. Maybe it’s just because I like to fool around, and so it’s fun to interact with them. So a lot of times we’ll bring like a coloring book or things for them to play with while we’re meeting. So a lot of my favorite interactions have been, you know, when you bring the coloring book in and two siblings on the floor and they’re coloring it in while you’re talking with mom. And before they go, they put a big heart on it and give it to you. And so I have plenty of coloring pages that I have framed and I keep with me because it just reminds us of what we do and why we do it.

 

Raymond Sickingar, SVDP Rhode Island:

Years ago, my wife and I went on a Home Visit together. There’s a trailer park where we live – we deal with rural poverty where we live and sometimes that can be even more insidious than urban poverty because it’s less visible and there are less resources – but this one woman was in a trailer park, so we went and visited her and she was out of gas or propane. She also needed to rent the land that the trailer was on. So there were a few needs that she had so we were going over to talk to her. And it was a rainy night, I remember, it was raining pretty bad and we got to the door and she invited us in and we sat down. And I don’t know what made us do it that night, I’m not sure we had done it a great deal before, but we just said “What’s going on? What’s your story?” 45 minutes to an hour later, the woman stopped and took a breath.  And she said. “Oh, I feel so light,” she says. “I have not been able to tell that story to anybody.” And we helped her. We actually got her into a sustainable position, but really what she needed most was somebody to listen. And what my wife and I learned that night, was to first stop and take the time to listen. The stories are powerful, and people need to feel like they’re human.

 

Timothy Williams, SVDP USA:

One is one of the first visits my wife and I went on and it was a man who rode his bike to work every day and back 7 miles. Because he didn’t have a car but he had ten kids. There’s always more mouths than money, even with food stamps, and so he called us for help with food, it’s the end of the month. And so we come with the groceries and all these kids come tumbling out the house to help with carrying them. This one little girl grabs a gallon of milk. She turns around towards that house, and she danced back to the house – this gallon of milk. Gandhi once said there are some people so poor they can only see God in a piece of bread. But I was looking at her and the only thing I could think was “the Kingdom of heaven belongs to such as these.”

 

Kat Brisette, SVDP Rhode Island:

The Society is such an awesome way that we’re able to live out our faith and be that example of what it truly means to be a Catholic and a Christian in today’s world.

 

Timothy Williams, SVDP USA:

When we go to visit the neighbors in need in their homes, we see Christ, and you really receive this Grace from God.

 

Raymond Sickingar, SVDP Rhode Island:

I found it very easy to see the face of Christ and those we serve over the years that I’ve served. But we also have to reflect that loving face back to Christ. That’s the part of that Vincentian charism, that an incredible gift of the Holy Spirit, that speaks to me most.

Why Am I a Vincentian? -Video-

Why Am I a Vincentian? -Video- 1080 1080 SVDP USA

Why Am I a Vincentian?

Hear what three Vincentians – Mike, Pamela, and Marge – have to say about why they joined the Society of St. Vincent de Paul.

Marge McGinlly, Society of St. Vincent de Paul of Mt. Holly, New Jersey:

It’s fun. It’s a lot of fun, yes.

 

Mike Flynn, Society of St. Vincent de Paul Seattle:

What happened to me was I went to a ministry fair in our parish. I thought it was going to be doing Liturgy and this guy captured me and said you need to become a Vincentian. I said, what is that? He said, well, we help people, and I thought I’d like to help people. And so I went to a meeting and discovered how much more it meant to be a Vincentian than just helping people.

 

Pamela Matambanadzo, Society of St. Vincent de Paul Chicago:

Why do you keep coming back? What brought you here? And I think for me… we talk about service, we talk about spirituality and we talk about friendship. And it’s just the enrichment of all of those on the people you meet. You know the relationships you build. Just being able to serve, you know whether you’re at a soup kitchen or whether you’re at a home visit.

 

Marge McGinlly, Society of St. Vincent de Paul of Mt. Holly, New Jersey:

I’m a Vincentian because when I found the Vincentian family it spoke to my heart. It was a place where I fit. I have this love of people, especially the poor and the sick. And when I found the Vincentian charism it fit who God made me. So it was like finding a second family for me.

 

04-03-24 VisionSVdP Update

04-03-24 VisionSVdP Update 8335 2555 SVDP USA

Dear Fellow Vincentians,

Now that the Midyear Meeting, where we rolled out VisionSVdP, is over, I want to give you a report on how things went at the meeting and let you know about the next steps in this important ongoing national initiative.

You will be hearing much about VisionSVdP over the next two plus years; this is one of the most important and impactful things we have undertaken as a Society in the last 25 years. And it will take the commitment, dedication, and full participation of every Vincentian at every level of the Society to make sure that the work we do will enable us to adapt to a changing world and ensure that our work and our relevance in supporting His people in need and growing in our own holiness and spirituality will continue for generations to come.

The launch of VisionSVdP at the Midyear Meeting was exciting and powerful! Almost 250 people, attendees and staff, participated in five separate listening sessions. Was there some nervousness? Some confusion? Some desire for structure and specific questions to answer? Of course there was! If there was not, I would have been very concerned. This is new ground we are breaking. This is quite easy for some people and exceedingly difficult for others.

These listening sessions require that we not only listen to each other, but that we listen to the Holy Spirit speaking to us and through us. They require that we be candid and open and honest and free thinking. If we gave you a bunch of questions and asked you to answer them, what we would get is — a bunch of answers to questions we asked. What we would NOT get is the things in your heart and in your soul that matter deeply and passionately to you. We would not get the voice crying out in the wilderness with the idea that might make all the difference in the world.

So going forward, if you are looking for a lot of structured conversations in VisionSVdP you might be disappointed, because you are not going to get that — at least not in this phase. But if you come to this process with an open heart and an open mind then I think any disappointment will turn to excitement and joy as you journey together, you and your fellow Vincentians on this path to adapting to a changing world. What this synodal process will provide you is an opportunity for open dialogue; listening sessions that are freeform and unstructured with thinking that is inspired by the Holy Spirit.

So, what is next? 

Now we are going into the Regional Meeting phase. We will hold listening sessions at every Regional Meeting over the next few months. I will be at many Regional Meetings to help facilitate; but since I have not yet figured out how to be cloned, I cannot get to them all. So, Dave Barringer will be at the ones I cannot attend, and the RVPs all participated in the launch at Midyear, so they are familiar with the process. There will be a video from our National Spiritual Advisor, Archbishop Andrew, to kick off each session and help center us on the task ahead.

After the Regional Meetings we are asking all Councils, Conferences, and Special Works to hold VisionSVdP Listening Sessions, preferably before the National Assembly. And I want to make a key point here. When I say we want all Vincentians to participate in VisionSVdP, I mean all Vincentians; Full Members, Associate Members, Staff, and Volunteers. And at some point, we will also determine how we can engage with the people we serve, our neighbors in need, to get their views on the Society and how we need to adapt to a changing world to best serve them.

All the comments from all the sessions will be gathered into a national database where we can all look at it. And when I say we, I mean we — you, me, and every Vincentian — because every voice matters, today and tomorrow. In Phase II, we will all begin to ask ourselves: What does all this mean? Then we will start to determine patterns, similarities, trends, commonalities, and areas where we want to focus. But we will also be looking for that voice in the wilderness.

There will be further updates as we continue the process. Thanks for your continued participation and support.

Peace and God’s blessings,
John

John Berry
National President

New Issue of Serving in Hope Out Now

New Issue of Serving in Hope Out Now 830 830 SVDP USA

The latest edition of SVdP’s Serving in Hope Newsletter is now available!

Highlighting stories of how Vincentians are serving neighbors in need and changing lives across the country, Serving in Hope is published quarterly and sent to all donors of the National Council.  This issue’s cover story features Rita, a single mother who was able to find permanent housing and keep her family together thanks to the generosity of our donors and the support of local Vincentians. We’re also sharing a photo essay spotlighting some of the ways Vincentians brought help and hope to the poorest among us over the Christmas season.

If you haven’t received your copy yet, click here to read Serving in Hope.

Stores Corner — Pricing Strategies for SVdP Thrift Stores

Stores Corner — Pricing Strategies for SVdP Thrift Stores 1080 1080 SVDP USA

A Discussion by: Dave Barringer, SVdP National Chief Executive Officer

The concept of Pricing is the least understood among the “4 P’s” of marketing – Price, Product, Place (distribution), and Promotion. However, a good pricing strategy can be your strongest tool toward sales and profits in a thrift store program.

In this article I will discuss several pricing strategies you can use to develop a set of guidelines for your store that help ensure you are creating maximum value for your store as well as your customers. As the former National Chief Marketing Officer and National Director Stores Support for Goodwill Industries, my insights below are based on twenty years of supporting more than 2,500 thrift stores across the United States. While the Society of St. Vincent de Paul is quite a different organization, the pricing theories and practices between the two retailers are much more the same than different.

First, know your limits. There is no point in operating a store unless it makes money for your organization. Certainly, the Society of St. Vincent de Paul (SVdP) may give away some, or even a lot, of what it collects directly to people in need, the store still needs to make enough money to keep the operation going. Fortunately, there are proven ways that a store can properly integrate with other aspects of the Society and still meet business objectives.

Here is an example of how this might work: The Council that owns the store wants to provide mattresses at no charge to families in need. They create vouchers for its Conferences to give to those who need this product, who bring them to the store for redemption. You know what each mattress costs from the supplier. Add to this any storage, transportation and other costs, such as labor and administration. From this, derive a “price” for the mattress, even though you will not charge the family in need for it. You will, however, charge the Conference this price for the mattress. In this way, you maintain the sales you need for the store’s livelihood, still provide the mattress at no cost to the family and keep a reasonable cost for the Conference who would otherwise need to purchase a new mattress elsewhere. A corollary example: The Conference may use its own vouchers to purchase the mattress, earned from its collection of saleable goods that are given to the store. Again, pricing plays a role here. The retail team determines, for example, that a truck full of used donated goods is equal 100x. The Conference holds a collection event at its parish and fills the truck. Upon pickup, the retail team pays the Conference in vouchers worth a percentage, say 60x, of the truck’s contents resale value. Everyone wins.

The first critical component of a good pricing strategy is to know your costs. This includes both direct costs (the cost for each unit) plus the indirect costs (costs that are there regardless of the number of units, such as rent) that are then applied to each unit. Most retailers take the total cost of the unit and then double it to set a price to ensure its profits. This becomes your baseline pricing strategy, cost times 2. This price allows for the unforeseen, such as shrink and damaged goods to some extent, and gives you wiggle room to stimulate sales through pricing discounts later.

Competitive Pricing

Some thrift stores simply copy the price of the other stores in town. This is dangerous because their costs may be radically different. The competitor with many area stores can spread its indirect costs over more stores and more items. Perhaps the competitor wants to price you out of business, by selling their goods so low that if you match them, you go broke first because of your cost structure and/or charitable goals.

I once saw a store that priced its goods exactly double those of another thrift store directly across the street. The higher-price store went shopping at the competitor, took its best goods, then doubled the prices for sale. Customers only saw inferior goods at the lower-priced store and were happy to pay the higher prices for the better goods at the other store because, after all, every item is one of a kind. Believe it or not, the lower-priced store was happy for a while being the wholesaler in effect for the other store. Ultimately, though, they realized that shoppers weren’t coming in any longer, because the “treasures” that shoppers enjoy in all thrift stores were being picked away before most shoppers had a chance to find them. What to do? They raised their prices to cut the profit margin opportunity for the higher price store and kept good values for its own customers who had already proved they would pay the higher prices by their defection to the other retailer.

The same concept applies to shoppers who use our stores as suppliers for their yard sales and eBay/online businesses. They show us that our goods are worth more in the marketplace, so why don’t we price them to keep the profits for ourselves? It may be our charitable intent, which I will discuss later. Remember, the first customers to complain when you raise prices are these retailers who make money from what they buy from you. Thus, these complaints are a sign that you are doing a good thing!

Know your Environment

If you are reading this article in hopes that I can give you a specific price point for every item, or even any item, in your thrift store, then you don’t understand your local environment. Did you know, for example, that food prices may be 30 percent lower in Baltimore than only a few miles away in Washington, DC?

We all live in areas with separate economic conditions and cost-of-living realities. Separate from our competitive status, we also have economic truths to consider in pricing. That four-dollar blouse is a bargain in a high-cost area but priced too high for another one. You probably have some sense of your relative trade market economy. Scoping out other thrift stores and discount retailers will help you gauge the range in which your prices may need to reside, at least as a starting point.

NEXT TIME: PART TWO – Different Pricing Concepts to Explore

If you have a topic that you would like addressed in a future Stores Corner article, please e-mail our Jeff Beamguard, National Director of Stores Support at jbeamguard@svdpusa.org

11-02-2023 A Letter From Our Servant Leaders

11-02-2023 A Letter From Our Servant Leaders 1080 1080 SVDP USA

What is the hardest thing you’ve ever done? I don’t mean running a 10K, bench pressing 300 pounds, or completing the New York Times crossword in record time. No, I mean what was really the hardest thing you have ever done? Was it to leave home and venture out on your own? Was it to ask that pretty girl out on the first date that resulted in a lifetime of love and family? Was it to leave an unhealthy relationship or change an unhealthy behavior? Was it letting go when you really didn’t want to? Was it leaving that comfortable, well-paying, secure job to take a shot at a new opportunity?

And why did you choose to do that thing? Close your eyes a minute and think about it.

OK, welcome back. I don’t know what you might have decided was the hardest thing you’ve ever done, but I am pretty sure that whatever it was, there a very important factor that was involved in your decision to do it: Vision.

When you began the thought process about that decision, I am willing to bet that (consciously or unconsciously) you went through a process of imagining the ‘other side’ of it. You had a vision of the consequences of success — or  failure.. And as you contemplated your decision, you asked yourself “Imagine if I …”

Underlying that vision was an even more important factor: Faith.

Your faith — in yourself,  in others, and  in God — was the underlying core that made that vision something attainable and realistic, and thus gave you the courage to move forward. Likewise, in the decision process a lack of faith in any of those things might have given you the red light to say ‘No, this isn’t something I want to do/try/begin.’

In a few months we will begin what I have called our SVdP USA ‘Family Conversation.’  It is an opportunity for us to journey together in an exploration of the challenges and opportunities we have as we adapt to a changing world; just as we are called to do by The Rule, Part 1, 1.6.  As we work together in this guided process over the next few years and journey together to adapt to a changing world, let’s keep those two very important principles in our minds.

Vision: “Imagine if we …”

Faith: “What is God calling us to do as his workers in the field to support our Sisters and Brothers in Christ?”

Because if we can answer those questions and do the hard things that result from them, then we will create a beautiful foundation for the future and those who follow us in this amazing vocation.

Remember the words of St. Paul: “I can do all things in Christ who strengthens me.”

Peace and God’s blessings,
John

Sign Up for Our Newsletter

Skip to content