Stores Corner: Staying in Contact With Your Customers is Critical

Stores Corner: Staying in Contact With Your Customers is Critical 738 416 SVDP USA

Customer loyalty and gift cards can be a positive add-on for a store. Having a Point of Sale (POS) system allows for ease in these types of special add-on programs in daily store operations. These programs create customer excitement and additional income opportunities, while capturing data at a granular level for deeper insights into the business.

Customers who believe in the mission of the store and enjoy shopping at the SVdP Thrift Store can share the store’s presence within their own circle of influence: family, friends, and loved ones. Additional visibility for the store is always great!

Loyalty cards allow your store to capture customer data points, which can be leveraged into marketing opportunities. Ask yourself, how can we stay in contact with customers and make decisions on marketing and advertising campaigns?

From the data points captured through loyalty cards, stores can send out email blasts or text blasts, to the customer base for any special sales or promotions. Customer retention is much cheaper than customer acquisition!

Connect with a Region Rep to learn more about what is happening in your area – the list of committee members can be found under the Resources drop down at

By: Rick Bologna
SVdP Stores Director / Central Texas

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