By Chad Caliguiri, Deputy Director, SVdP Des Moines
Holiday shopping is evolving – and secondhand gifts are taking center stage. According to new consumer research, more than 8 in 10 Americans plan to purchase at least one secondhand gift this holiday season, with many allocating up to half of their gift budget to thrifted or pre-loved items. What was once seen as a last resort is now viewed as a thoughtful, budget-conscious, and environmentally friendly way to give.
From vintage home décor and gently used books to unique fashion pieces and children’s toys, secondhand gifts are being chosen with care. Affordability remains the top motivator – especially as many families continue to feel the pinch of rising costs – but shoppers also appreciate the creativity, uniqueness, and sustainability of thrifted finds. Younger generations in particular are embracing resale shopping for its reduced environmental impact and its sense of purpose.
That sense of purpose is especially visible in the Society of St. Vincent de Paul’s nationwide network of thrift stores. These community-run shops not only provide low-cost, high-quality goods to local residents – they also help fund the Society’s essential programs, including food pantries, housing support, disaster relief, and more. Every purchase supports direct service to neighbors in need.
So this year, as you consider how to give generously without breaking the bank, consider joining the “Thriftmas” movement at your local SVdP store. It’s a chance to find meaningful gifts that give twice – once to your loved ones, and again to those experiencing poverty.